What we do

Our Aim

Ruth McNeil & Associates has two main arms.
One deals with Business to Business market research and Corporate Social Responsibility research.
One deals with research and management training.

The aim in the Business research arena is to:

- Work with companies and other organisations who engage with the business audience to conduct research to the optimum
- Undertake research in a way that is sensitive to the nature of the business respondent and allows maximum analysis (in B2B research, the universe, and consequently samples, are often small so maximum value has to be extracted from all interviews and dialogue with respondents)

Our aim on the CSR side is to help organisations to evaluate the impact of these strategies once in place.

On the Training side, our aim is to provide training that is grounded on good research principles whilst providing training which is accessible and fun.